Finance support that grows with your marketing agency
More clients and bigger retainers should make your agency stronger. But when delivery costs rise, invoices slip or founders spend evenings untangling the accounts, growth can become difficult to manage.
Your insourced finance function
Axcelera provides finance professionals who work as part of your business, from day-to-day bookkeeping and management accounting to Financial Controller, Finance Director and CFO support. We agree the roles, time and responsibilities your agency needs, whether that is one specialist or a connected team.
Insourced describes our integrated way of working. You can draw on fractional support without committing to every role or a full-time team. We can work at your premises, remotely or through a combination of both, depending on your preferences and what your business needs. Working arrangements, responsibilities and any travel costs are agreed upfront.
Book a free 20-minute finance review
Understand which work is profitable
Agency revenue can combine retainers, one-off projects and additional services. A busy team and a growing top line do not explain which clients contribute most to profit.
We can help organise reporting around client and project income, staff time, freelancer costs and other delivery expenses. That gives you a clearer basis for reviewing pricing, identifying scope creep and deciding where to add capacity. Where data is incomplete, the first step is agreeing what to capture and how.
Plan cash around delivery
Payroll and contractor payments do not wait for clients to settle their invoices. Cash planning needs to reflect when work is billed, when payment is expected and when costs fall due.
Support can include a rolling cash forecast, debtor follow-up, payment routines and scenarios for delayed receipts or a new hire. If your agency handles client media spend, we can assess how those flows should be tracked in your reporting.
Choose the support your agency needs
An agency struggling with month-end reporting may need a Financial Controller and Management Accountant. An agency preparing for expansion, funding or an acquisition may also benefit from CFO input. Day-to-day bookkeeping and payroll support can keep the underlying information dependable.
A Finance Director can lead budgeting, forecasting and commercial performance reviews, helping connect the business plan with the day-to-day work of the finance team. Responsibilities overlap between job titles, so we agree the outputs, ownership and time your agency actually needs.
We start by understanding the work, your existing team and the decisions ahead. We then agree responsibilities and a suitable level of support, reviewing the mix as priorities change. You do not need to buy every role.
See how our fractional finance teams work
Experience supporting Decipher Marketing
Decipher Marketing, a growing performance marketing agency, needed dependable day-to-day finance support as its workload expanded.
Axcelera provided day-to-day finance support, helped organise the agency's financial data and explained what the team needed to do. Co-founder Ollie Templeton's feedback highlighted the accounting knowledge, trusted guidance and clear instructions behind the support.
What happens first?
We discuss where finance is helping and where it is holding you back. We then review the information and processes relevant to the proposed work, agree the priorities and set out the roles, scope and fees. Any initial clean-up or setup work is identified separately from the ongoing requirement.
Questions agency founders ask
Can you work at our offices?
We can work at your premises, remotely or through a combination of both, depending on your preferences and what your business needs. We agree the working arrangements, responsibilities and any travel costs upfront.
Do we need a fractional CFO?
Not automatically. If your immediate need is accurate reporting, cash visibility or stronger processes, a Controller-led arrangement may be more suitable. CFO input can be added for strategic decisions.
Can you work with our existing accountant or bookkeeper?
Yes. We can strengthen your current team and agree clear handovers. Statutory accounts, audit and specialist tax advice remain with your appointed advisers, with coordination where needed.
Can you help with payroll and contractor payments?
These can form part of the agreed scope, including payroll processing or coordination, payment controls and cash planning.
What does agency finance support cost?
For budgeting, bookkeeping support is £350 per day, Management Accountant support £500–£550 per day, Financial Controller support £750–£850 per day, Finance Director support £1,000 per day and CFO support £1,500 per day. All figures exclude VAT. The monthly fee depends on the roles, time, complexity and work required. We provide a scoped proposal, including any setup requirement, so you can see what is included.
For example, four bookkeeping days plus two Management Accountant days per month would be £2,400–£2,500, excluding VAT. This is a budgeting illustration for that allocation, not a fixed package or a promise that it covers every finance requirement. Any additional work or senior review is scoped separately.
Let's talk about your agency
Tell us what has changed and what you need finance to help you do next.